Why January Is a Smart Time to Sell Your Property
Many homeowners think spring is the best time to sell, but January can actually be one of the strongest months for selling your property.
1. High Buyer Activity After the New Year
After the festive break, buyers return to the market with renewed focus. Many are ready to move, with budgets and mortgages already in place. This can lead to increased enquiries and genuine interest right at the start of the year.
2. Less Competition from Other Sellers
Traditionally, fewer properties are listed in January, as many sellers wait until spring. This means your property stands out more, attracting attention from motivated buyers and improving your chances of a strong sale.
3. Faster Average Sales
Data shows homes listed in January often sell faster than those listed later in the year, with average market times of 50–60 days, compared to spring and summer listings.
4. Motivated, Prepared Buyers
Buyers in January tend to be serious. With their finances in order and ready to move, they make stronger decisions, which can lead to smoother sales and faster completion.
A Few Things to Consider
Winter lighting and weather can affect how your property shows, so it’s important to make the most of professional photography, immersive 360° walkthroughs, and aerial drone imagery to showcase your home at its very best.
Some other sellers may also list in January, so pricing and marketing strategy are key to stand out.
How FlexiAgent Can Help You Sell in January
At FlexiAgent, we’ve had a fantastic 2025, selling over 480 properties in Southport alone, outperforming our nearest competitors.
We operate 7 days a week, 8am–10pm, capturing every buyer enquiry and booking viewings at peak times. Our pre-qualified buyer database is the largest locally, allowing us to actively match buyers to properties, often generating interest before a property even launches.
Our approach consistently delivers more viewings, stronger offers, and faster results than traditional agents — making us the perfect partner if you’re considering listing your property this January.
Ready to explore your options? Contact us for a no-obligation chat or updated market appraisal today and start 2026 in the strongest position possible.